Our Story

Wild West Rodeo Gear is a family owned and operated rodeo merchandise company. We travel all over the West Coast to rodeos selling our event merchandise &  rodeo inspired designs on t-shirts, hoodies, tank tops, jackets for the whole family. We also sell affordable, quality cowboy hats & ball caps. We are always growing and expanding our designs and event line-up.

Founded by Ron Boutwell, our family has been in this business for over 30 years. His daughter Shilo joined the business in 2012.  Her sister Jenny and cousin Aran followed suit.  We do official event merchandise for Hell on Hooves, the Molalla Buckaroo, NPRA finals rodeo and the Truckee Pro Rodeo, to name a few. Check our schedules page to find us at your next rodeo!